This project is a part of a larger reimagining of North St. Louis, and concentrates on the part of MLK Blvd between Kingshighway and Vandeventer. The overarching goal is to create a cultural destination whose legacy local and national tourists seek to understand and enjoy. My small part was to partner with LJC to create a neighborhood brand identity and help to coordinate pop-up events and gatherings to promote the project as well as gain neighborhood insight into the full development plan.
Creative direction: Anna Karpinski // Strategy: Jayvn Solomon // Photography and videography: Dante Barger // Neighborhood Planning, Design and Implementation: LJC